Yes, Speed Up Your Website!
Your website’s speed site can impact various elements that are crucial to your business. Your website’s slow speed could be causing you to lose sales, not only from visitors who become bored waiting for your site to load or from visitors who do not buy due to the website’s slowness creates a negative experience and also from visitors who cannot find your website initially because of its poor page rank – Google or other search engines punish slow websites..
Do you want to boost your page position? Make your site faster.
Are you looking for more people who stick around on your website? Accelerate your website.
Do you want to enhance your website’s users to have a better experience? Improve the speed of your site.
Do you want to boost sales? You’ve guessed it is speeding up your website!
The Strategy
Speeding up your website is a great way to improve your conversion rate. If you’d like to see the number of people who enter your funnel and convert be as high as possible, you must begin by trying to be more prominent in the results of a search. As mentioned previously, increasing the speed of your site will help your site get higher rankings in results for searches. Let’s suppose you’ve made the decision to improve the speed of your site in order to make it more visible on search engine results.
If users visit your website, they experience a pleasant experience since pages load very quickly. Visitors who would have previously quit your site due to slow-loading pages are now on your site and enjoy the best experience for them. If you made a change to your site that enhanced the experience of your visitors, such as increasing the speed of your site, it’s reasonable to expect that your conversion rate will rise. Boom. Speeding up your website has increased the percentage and number of buyers who purchased from you!
The speed of your website is one of the rare factors that can impact your conversion rate and your funnel. That is why it’s among the very first aspects you need to look at improving to boost your sales.
What to Do To Check the Speed of Your Website’s Speed
Many free tools can test your site’s speed. Our top picks are in The Website Speed Test by Pingdom and the PageSpeed insights from Google. When used together, they will provide a comprehensive overview of your site’s performance.
The Pingdom test will assign your site a grade for performance and will tell you the size, load time, and amount of requests. It will provide you with suggestions to improve your website’s performance. It will also indicate your score per suggestion. Pingdom will also break down the kinds of content you can include on your website and the size of each kind of content.
The Google PageSpeed Insights tool will tell the performance of your website both on desktop and mobile devices. It will provide how to optimize your site and speed up page loading.
How do we solve the issue of slow-loading web pages?
Take your website through a performance test(s) and discover that your website isn’t getting an acceptable score (an “A” from Pingdom). You are given various optimization recommendations (Google’s PageSpeed Insights). You’ll likely find that large-sized images are slowing down your site. The good news is that reducing image size (file size or the size of pixels) is among the most efficient and quick methods to increase your website’s loading speed. Here’s how:
1.) Find the images on your site with the Greatest chance of saving
This can be accomplished by visiting the “Opportunities” section of Google’s PageSpeed Insights. You will then find a “Properly dimension images” possibility. When you click the down arrow, you’ll see the exact images on your site, their sizes in terms of file size, and the savings that could be derived from appropriately sizing the images (the possible savings from the reduction in the size of the pixels).
On Pingdom, You can check the images you have on your site and the file sizes of each, but only.
2.) Decide which images should be kept as PNG files and what PNG files should be changed to JPG files.
PNGs are more high-quality than JPEGs and are generally larger files. If you can convert your image to a JPEG or PNG, you’ll experience a rapid size reduction. Photos must be stored as JPEGs, and images should be saved as PNGs. PNGs support transparent backgrounds.
“You can convert an PNG to JPEG but you don’t gain anything from the conversion of the JPEG into an PNG file. This is because the JPG file is already saved in an unreliable format. The image information was lost when it was compressed therefore, you cannot just magically restore it. If, for instance, you have only your logo in JPG then you’ll have to contact your designer and request an PNG file that they created using the original design software instead of trying to reverse engineer the PNG from an JPEG document.” ( source)
3.) Resize your images to fit in the areas they are displayed on your site
Based on the location and how you utilize images on your website, each image will have different sizes. Certain images will be full-width such as banner images and smaller images, such as icons. If you alter the size of images to the exact dimensions you require, you can eliminate unnecessary loading times.
4) Reduce image resolution
“Most computers display 72dpi or 92dpi. So any higher resolution is too high and creates an image too big. When a design application offers the option to “save for the web” this is saving the image at an acceptable resolution for web use.” ( source)
5.) Compress new images
Tools that are free such as I Love IMG, will help reduce your file size without affecting the quality of your files.
Check the speed of your website.
After you’ve changed the images on your site You should revisit the site and test the speed of your website using the tool you first employed. If the results are satisfying, that’s great! If not, don’t worry! There are many methods to boost the speed of your website. Based on your abilities and experience, you may be able to implement the other changes to your website that the tool recommends. If you’re less tech-savvy and require assistance in making modifications, contact WPDesigns.
