The creative world of web design has always been the designer’s wonderland that combines various disciplines, including visual design, psychology, and wordcraft. As technology progresses and our understanding of how people interact with websites continues to advance, the same will be true for the year 2022. Here are some trends we predict will become increasingly popular. Read on to discover the next big thing in web design! What do you think will be the most popular web design trends of 2022?
Today, navigating websites through a mobile device is the norm. As a result, responsive web design is becoming a necessity. Google recently announced that it will begin ranking mobile-friendly websites higher in search engine results. Not only does responsive design provide better usability for mobile users, but it can also boost SEO rankings. The following are five of the top web design trends for 2022.
Web Design Features & Responsive Web Design
Responsive web design is more important year on year as customers move away from traditional desktop browsing and spend more time shopping and interacting on their phones. Along with making sure the website is mobile responsive, there will also be elements to these mobile sites that will make a difference.
While we’re used to seeing websites with minimalistic design, there are a few new trends emerging in 2022 that will give your website some personality. One such trend is hero images this has been around for a while but it remains strong, this is the first parts of your site visitors will see. In 2022, web designers will focus on typography and storytelling, and they’ll also utilize color palettes in a unique way. This year’s most popular websites will have unique hero images, so make sure to incorporate them into your design!
The most interesting of these trends is the combination of interactivity, visual appeal, and engagement. Understanding what works together to achieve these goals will help you make the most of your website. Try a mix-and-match approach to find the best web design for your business. In addition to using color palettes and fonts that are appealing to your audience, you can use collage illustrations to make your site feel more personal.
Brutalist style is a popular trend this year, as it’s a bold, stark style that often promotes self-awareness. There is a less extreme form of this style, however. Neo-brutalism combines the rawness of brutalism with minimalistic design to avoid the pitfalls of architectural brutalism. Using typography to move the viewer is another popular trend this year.
Micro-interactions: Micro-animations that use CSS, HTML5, or GIFs help your customers understand your website better. Consumers will spend more time on websites that feature these kinds of interactions. Moving visuals communicate a message better than words. For example, if your website offers a live video, you can include it in the player. Responsive web design is another trend for 2022.
Video messages: As we become more dependent on the Internet, video messaging has become an effective online marketing tool. Videos are not only entertaining, but they also convey a message effortlessly. They are engaging, informative, and don’t distract users. In addition to this, they increase the chances of a customer’s conversion. Video messages are becoming the new standard in web design.
Organic shapes: As technology improves, organic shapes will continue to grow. Instead of rigid and geometric shapes, these new elements will be a natural fit for a mobile device. Organic shapes will make navigation easy and a conversion hierarchy easier for your website visitors. Furthermore, they will be less risky for the UX of your website. You can apply these elements to any web content – from blog posts to videos – for the ultimate in usability.
AI-Powered Chatbots
According to a recent Accenture report, AI-powered chatbots will save $8 billion in the next three years. As chatbot capabilities increase, businesses will increasingly use them to improve their customer service and expand their business. Chatbot analytics will be crucial in 2022, with many providers already offering robust payment integrations. As chatbots become more human-like, businesses will use their data to improve their services in real-time.
The next generation of chatbots will be able to interpret customer input and ask for assistance. AI-powered chatbots can help businesses build a more personal connection with customers, by answering frequently asked questions and providing tips on how to maximize their investments. These chatbots can even recognize and respond to different types of language. The benefits of AI-powered chatbots are obvious. They’ll be available on every platform, making them a must-have for web design trends in 2022.
With more companies implementing AI-powered chatbots in their businesses, more bots will integrate with payment systems. The integration of payment systems with chatbots will enable users to make payments without leaving the messaging platform. Businesses will also provide their chatbots with user payment data to encourage conversation-driven upselling and automated transaction confirmations. Artificial intelligence-powered chatbots will also give business owners more flexibility and control over their customer service.
Augmented Reality
While augmented reality is often associated with video games, it can also be used for business applications. For instance, Inkhunter lets you try on tattoo designs just as you would a Snapchat filter. These advancements can also incorporate gamification into your AR web design. You may even want to incorporate WordPress VR to add 360-degree videos to your website. However, the technology is still in its early days, so the future of augmented reality is still in its early stages.
Among the latest web design trends, AR is becoming a more common feature for mobile applications. The most prominent use of AR is in shopping. For example, a virtual career fair allows consumers to test their makeup and accessories in a new way. The web version of this technology can be used in shopping as well. Users do not even need to download an app to experience the benefits of this technology. However, it is limited in quality and use cases and is largely underdeveloped compared to native AR. Hundreds of millions of people are already actively using Web AR, so it is only a matter of time before the technology becomes a standard on mobile platforms.
The integration of augmented reality into websites will be an essential part of web design in 2022. In addition to enhancing the experience of end-users, it can help businesses improve their sales. By incorporating AR into websites, users can engage with content more easily and make a more informed decisions. Despite its potential, designers should be careful not to overwhelm users with too much information or features. You should explore new technologies, learn about the user experience, and try to imagine what the end result will look like.
Virtual Reality
We’ve already seen the rise of VR in the gaming world, but now we’re going to see it become more prevalent in web design. We’ve already seen companies like Airbnb use VR to let customers “tour” a rental before booking it, and IKEA has even made VR rooms where visitors can see how their furniture will look in their homes. For websites, VR can be an effective tool for promoting products, increasing sales, and enhancing the user experience.
Currently, you can create your own augmented reality effect with a plugin called Ozisti. These AR plugins are designed to enhance user experience, as seen in the PokemonGo mobile game, or the Ikea Place app, which allows users to see the furniture before buying it. The WordPress VR theme is a perfect way to integrate VR into your website without sacrificing real content. It opens up new possibilities for interaction, and it helps you establish trust with your users.
Color is another important trend in 2022. Make a statement with vibrant and saturated colors. Use paint splashes, motion graphics, and custom cursors to make your website stand out. Keep in mind that a custom cursor must make sense to users and reflect your brand identity. It also needs to be small, so it won’t distract from the content. Regardless of what your website design trend is, the color scheme will be on-trend in 2022.
The Future of Mobile Apps
The future of mobile apps is a dynamic space with an increasingly crowded market. Aside from the obvious advantages of mobile apps, there are also a number of challenges involved. While many aspects of mobile web design are already being optimized to optimize for smaller screens, some new trends will need to be adapted to work effectively on smaller screens. In the future, app designers will be able to use various tools and methods to ensure their work is effective.
According to Statista, worldwide app users will be able to download a total of 28 billion apps from Google Play and 7.9 million applications from the Apple App Store. By 2022, US consumers will spend $34 billion on apps. It is estimated that there will be 7.1 billion app users worldwide. In addition, each smartphone user has more than 35 applications installed on their device, with some being deleted due to performance issues.
With the increasing importance of mobile apps, specialized developers will be needed to bridge the gap between old and new technology. Specifically, specialized developers will be needed to standardize healthcare EDIs and integrate payment processing services. With the proliferation of mobile wallets, mobile app agencies will need to develop applications that can work with disparate systems and siloed SaaS platforms. Furthermore, not all applications can speak to each other. For this reason, specialized developers will be needed to make this multivariate development strategy successful.
Conclusion
The world of web design is changing and the internet landscape will become more immersive as we progress.
