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Why Facebook Shouldn’t Replace Your Website

Why Facebook Shouldn't Replace Your Website
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Facebook is the most popular social media site in the world with over 2 billion monthly active users and 1.4 billion daily active users at last count. Facebook has become an essential tool for communicating, sharing information, and promoting products and services.

However, many businesses still neglect to have a website of their own because they believe it will be rendered obsolete by Facebook. Many also think that it is more cost-effective than maintaining a website but this couldn’t be further from the truth as Facebook does not provide any means of generating revenue or lead generation while websites do generate leads which can then be converted into sales via Facebook ads or other marketing channels like email marketing, SEO, etc…

So if you’re running your business on Facebook without having a website in place, you’re not only missing out on a huge part of your revenue potential but you’re also not able to build customer trust as Facebook is only as trustworthy as the next Facebook page or advertisement you come across.

Customers are also likely to research your business on other websites like Google, Yelp, and TripAdvisor before doing business with you and if they can’t find a website for your business, that’s not a good look.

A website will also help keep your customers informed as you expand and grow as a business as well as help those who might find you through offline means such as your shop number or signage on opening hours. With social media, it’s harder to retain customer loyalty due to the transitory nature of the relationships that exist between an organization and us owner of your website, you have complete control over what’s on it and how it looks. This includes adding or removing pages, changing the design, and updating content users.

So, if you’re not convinced yet, here are six more reasons why Facebook shouldn’t replace your website:

Table of Contents

1. Control over Your Website

As the owner of your website, you have complete control over what’s on it and how it looks. This includes adding or removing pages, changing the design, and updating content. Your brand identity on Facebook is much more restricted.

2. Websites Are Essential for Lead Generation

Facebook cannot generate leads as easily which can then be converted into sales via Facebook ads or other marketing channels like email marketing, SEO, etc

3. Websites Build Customer Trust

Facebook is only as trustworthy as the next Facebook page or advertisement you come across.

4. Offline Facebook Marketing

Customers are likely to google your business before calling or visiting if they can. Looking for you on Facebook or clicking a Facebook link in the search results will likely be an after thought.

5. Customers Research on Other Websites

Customers are more likely to use other websites to research a product or service before they buy it.

6. Keep Customers Informed as You Expand and Grow

You can also update your website with relevant information about new products, staff, blog posts, etc to help keep customers up-to-date.

7. Websites Are Essential for Customer Loyalty

Due to the transitory nature of social media, it’s harder to retain customer loyalty. Websites are much better at this as they do not depend on social media platforms for their existence.

Conclusion

New technologies are constantly being developed but that doesn’t mean that old ones should be abandoned or replaced by them. The internet community has seen multiple examples of websites taking the place of other technology over the years such as the website taking the place of the telephone book, encyclopedias, and Yellow Pages. The same will happen with Facebook and other social media platforms as they cannot completely replace websites when it comes to interacting with businesses.

In fact, if your business is only on Facebook, you’re losing out on a lot of potential customers and revenue. So, don’t forget your website – it’s still an essential part of any business’s marketing strategy.

If you’re still not convinced, talk to a web developer today about how you can get started with your own website. It’s never too late! Or you can contact us to get professional web design and related services from us.

 

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