Case Study

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Sullivan Roof Cleaning

Bruce Sullivan has several businesses and approached WPDesigns to redesign his cedar shake roof cleaning business before engaging for another 3 websites.  Once the Cedar Shake project was completed we began work on Sullivan Roof Cleaning, Sullivan Exterior Cleaning, and the early stages for a membership website selling courses on roof cleaning and the associated resources.

Sullivan roof cleaning takes Bruce’s skills and knowledge from his passion, cleaning cedar shakes, into the various other types of roof such as asphalt, slate, tile, and metal.  The operates his general roof cleaning business more locally around the Des Moines, Iowa, area.

The Challenge


This site was to be designed to follow on from the styling that the Cedar Shakes Roof Cleaning website had and for the sites to appear to match.  Customers would recognize Bruce’s distinctive Irish green and know it is of the same company.

Over the years some of the services from the cedar shake and the exterior cleaning side of the businesses had been merged in with more general roof cleaning, it was important that these were separated out again and put onto their individual corresponding websites.

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The Approach


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The business discovery phase was initiated in order to learn more about this more generalized part of Bruce’s roof cleaning business.

The website needed to make sure that the services were easily accessible and obvious across the website as well as allowing people to contact Bruce with their messages or a for a quote.

To achieve everything needed the WordPress CMS was used as it allowed us to build a solid foundation and has the flexibility desired, along with the possibility for Bruce to carry out the content and media updates.

Services included:

  • Brand Discovery
  • UX Design
  • Project Planning
  • Prototypes
  • Design System
  • Wireframes
  • User Interfaces
  • Responsive Web
  • Design

The Launch


The website was copied and redesigned on a WPDesigns domain, once revised, tested and ready to go the website was transferred across and replaced the existing website. 

Eco Bulb


Blue Print

Planning & Mockup

Web Design &Amp; Development


Website Hosting


The Outcome


  • Custom-created WordPress theme for Sullivan Roof Cleaning.
  • Easy to add, edit, and update the site as it grows and the business continues to develop.
  • Clear and simple navigation on the site.
  • Strong call to action.
  • Maintained and improved on the SEO of the site.

The Review

What Bruce Says...

Bruce Profile Picture

Owner Cedar Shakes Roof Cleaning
Visit the Website

Quote Josh has worked on my websites and upgraded them. I am very please with the results. I will be using him on an ongoing basis. If you are looking for someone to bring your site(s) to top-level, Josh is your person. Highly recommend.

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