Case Study

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GSA Focus

Josh from GSA Focus helps small businesses in the USA win government GSA contracts to help them expand and gain new funding.  His website focuses around offering resources to businesses such as downloadable PDFs, informational blog content and videos.

The existing website lacked a clean and polished finish, it felt disjointed and was suffering in Google due to the mobile site speed.

The Challenge

Start

The GSA Focus website needed to be redesigned whilst maintaining, and improving on their current SEO.  Josh has hundreds of blog posts on the site which bring targeted traffic and with that people interested in his services.

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The Approach

Plan

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The URL structure and the layout of the site will be preserved, in order to do this the site will be copied and then changed over on another server.  The mock up which will capture the general look and feel of the site will be created and then the feel from that will be used on the other website pages, blog posts, and articles.

Services included:

  • Brand Discovery
  • UX Design
  • Project Planning
  • Prototypes
  • Design System
  • Wireframes
  • User Interfaces
  • Responsive Web
  • Design

The Launch

Process

The new site was completed and checked on the external hosting before being brought back over and replacing the current site.  This ensured we maintained the URL, keywords, links, and content of the site whilst still being able to redesign the appearance.

1
Eco Bulb

Idea

2
Blue Print

Planning & Mockup

3
Web Design &Amp; Development

Construction

4
Website Hosting

Live

The Outcome

Results

  • Custom-created WordPress theme for GSA Focus.
  • Easy to add, edit, and update the site with any pages and/or blog posts going forwards.
  • Simple procedure to ensure that SEO is kept as it should be and all posts are optimized.
  • Clear and simple navigation on the site.
  • The brand colors and style is maintained throughout the website.

A 212% increase in website traffic
after the redesign

The Review

What Josh Says...

Josh Ladick
Owner of GSA Focus
Visit the GSA Focus Website

Quote Great communication and very easy to work with. I sent over some design examples, and He was able to almost complete the project based on them. Very easy to work with!

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