Case Study

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Glitzy Pearls Boutique

Glitzy Pearls Boutique was formed in 2019. The owner is a work-from-home mom that loves fashion. She wanted to create a business that would allow her to showcase her creativity. After years as a buyer for other clothing stores, she realized that many everyday women (as herself) did not have the time to spend hours searching in stores or the mall for the perfect outfit. Because of this, she wanted to create an online boutique that allowed women of all backgrounds to choose cute outfits all in one location.

Brenda chooses clothes and accessories from excellent dropship sellers, and they ship them directly from their warehouse to her client’s location.

The Challenge


Glitzy Pearls Boutique has several thousand products but was unable to showcase the best of them in an appealing way.  The website was redesigned into an exciting and fun-to-see home page that showed off the items that Brenda best felt represented Glitzy Pearls Boutique.

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The Approach


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For Glitzy Pearls Boutique a site map was created and lots of information was collected. Using the details from the questionnaires, our discussions, inspiration sites, and the mood board a mock-up of the home page was created.

After the final version of the home page was decided the look and feel of the website was set and the other pages were created following this. The archives, single product pages, and other general site pages maintained the same theme and allowed the client to flow through the site whilst always being able to navigate through the website effortlessly and purchase any items that they wanted.

The website was created on a custom WPDesigns template and added in Woocommerce for the eCommerce functionality it provides.

Services included:

  • Brand Discovery
  • UX Design
  • Project Planning
  • Prototypes
  • Design System
  • Wireframes
  • User Interfaces
  • Responsive Web
  • Design
  • eCommerce

The Launch


The site was launched and replaced the previous site.
Eco Bulb


Blue Print

Planning & Mockup

Web Design &Amp; Development


Website Hosting


The Outcome


  • Custom-created WordPress theme for Glitzy Pearls Boutique.
  • Easy to add, edit, and update the site.
  • Simple process for adding in new products, categories, and tags.
  • Certain sections of the site automatically update depending on the product categories or tags added.
  • Clear and simple navigation on the site.
  • A simpler checkout process for the customers.
  • A cleaner interface and layout across the site.

The Review

What Brenda Says...

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Owner of Glitzy Pearls Boutique
Visit Glitzy Pearls Boutique

Quote He provided excellent service! He was very responsive and quality work. He also has an excellent organization of how work is reviewed and communication methods which helps greatly in getting the project completed. I highly recommend!

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