Charmio Organic Wear is a company specialising in environmentally friendly clothing. Utilising sustainable materials & renewable energies to manufacture t-shirts & sweatshirts out of organic cotton & recycled polyester. The site needed to be simple to navigate and easy to find the products, the landing page needed to show the idea of outdoors & adventure. The buy a tee, plant a tree scheme is an important part. The Instagram feed was also incorporated along with 3 sections on their manufacturing and sourcing policies.