Case Study

Sulivan Cedar Roof Cleaning

Cedar Shakes Roof Cleaning

Bruce Sullivan is a leading expert in Cedar Shakes Roof Cleaning and works throughout the mid-west of the US and has cleaned thousands of roofs over the years.  He has a deep knowledge of cedar shingles and shakes and is a reference on the subject. Bruce specializes in the cleaning and maintenance of cedar shakes and this part of his business is dedicated towards that.

Part of Bruce’s mission is to teach cedar shake roof owners about the reasons why they need to have the roof cleaned.  Many owners do not even realize that this is important and allow their roofs to become full of moss, algae, and fungus which leads to their demise and an early need for renewal.

The Challenge


Bruce had an active and busy website but the layout and design of the website didn’t flow and felt a little incohesive.  The website needed to be redesigned, updated inline with Bruce’s branding and allow potential customers to learn about cedar shakes and contact Bruce in order to get their roof cleaned.

Having a place for the before and after photos, the videos, and a nice set up for his blog was incredibly important.

Another key point for the project was the maintaining and improving the current SEO of the website.  Bruce ranks number one for several cedar shake related keywords so it is important that this is maintained and other keywords can be increased in their ranking.

Cedar Roof Cleaning Image 2 500X500

The Approach


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The site map needed to be optimized to allow and more efficient customer journey through the site and allow fewer clicks for people hoping to get in touch. The existing URL structure of the website would mostly be maintained but some had to be redirected as they were not SEO friendly.

WordPress CMS would be used to allow Bruce to easily update the website, adjust the content as needed, and integrate all the features that Bruce needed on his website.

Services included:

  • Brand Discovery
  • Search Engine Optimization
  • UX Design
  • Project Planning
  • Prototypes
  • Design System
  • Wireframes
  • User Interfaces
  • Responsive Web
  • Design

The Launch


  • After the business discovery phase of the project was completed it allowed us all the information that we required to construct the mock up and the look and feel of the new site.
  • After revising the mock up we built out the home page and other site pages inline with this, the final adjustments were made, the website was tested, and then it was set to live.
Eco Bulb


Blue Print

Planning & Mockup

Web Design &Amp; Development


Website Hosting


The Outcome


  • Custom-created WordPress theme for Cedar Shake Roofing Cleaning.
  • Easy to add, edit, and update the site with new content, pages, blog posts, and media.
  • Clear and simple navigation on the site to allow people to get in contact.

The Review

What Bruce Says...

Bruce Profile Picture

Bruce sullivan
Owner of Cedar Shakes Roof Cleaning
Visit the Cedar Shake Roof Cleaning Website

Quote Great communication. Delivered as promised. Very easy to work with. Will be doing another project with him.

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