Case Study

Total Concrete Flooring

Total Concrete Flooring

Total Concrete Flooring is a Canadian business specializing in two main services – concrete and epoxy flooring.  They work with everyone from contractors, project estimators, industrial business owners, and maintenance professionals.

Total Concrete Flooring Hero Image 1200x739

The Problem

Abbigail's Dilemma

  • Total concrete flooring had a website that was broken and impossible for Abigail to edit.  Several areas of the website were inaccessible.
  • The website was a poor representation of the company and did nothing to build its visible online presence.
  • Abigail requested a smart, professional website that showcased the business
  • Easy to update and edit.
  • Simple to expand the website as the business continues to grow.
  • The final request was that they could easily add previous projects to the website so they can show potential clients their previous work, their skills, and their quality of work.

The Solution

What WPDesigns Did

Total Concrete Flooring Image 3 500x500

Abigail had given her requirements but left the design and construction of the website open.  She gave us some ideas and inspiration but wanted a website that was focused on others in the construction industry but exceeded them in terms of design and usability.

  • WordPress would be used to allow Abigail and her team to be able to edit and adjust the website as they needed.
  • The navigational elements of the website were redesigned to allow visitors a better experience of the website.  They can easily access the relevant sections and contact Total Concrete Flooring.
  • Templates of pages are sections created so that they can be imported onto the new pages and posts to allow the same look and feel to be maintained as the site grows.

Services included:

  • Brand Discovery
  • UX Design
  • Project Planning
  • Prototypes
  • Design System
  • Wireframes
  • User Interfaces
  • Responsive Web Design

The Launch


Eco Bulb


Blue Print

Planning & Mockup

Web Design & Development


Website Hosting


The Result


  • Custom-created WordPress theme for Total Concrete Flooring.
  • Easy to add, edit, and update the site as the business continues to expand, add services, and gain new clients.
  • Simple process for adding in new projects, which are automatically included in the archives.
  • Clear and simple navigation on the site.
  • The site automatically backs up on a schedule to ensure no information is lost.

The Review

What Abbigail Says...

Total Concrete Flooring

Abbigail Zieske

Total Concrete Flooring

Director of Total Concrete Flooring

Josh has been such a great help; thanks again.

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Our Work

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Hi there,

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