May 11, 2022
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Case Study
Total Concrete Flooring
Total Concrete Flooring is a Canadian business specializing in two main services – concrete and epoxy flooring. They work with everyone from contractors, project estimators, industrial business owners, and maintenance professionals.
The Problem
Abbigail's Dilemma
- Total concrete flooring had a website that was broken and impossible for Abigail to edit. Several areas of the website were inaccessible.
- The website was a poor representation of the company and did nothing to build its visible online presence.
- Abigail requested a smart, professional website that showcased the business
- Easy to update and edit.
- Simple to expand the website as the business continues to grow.
- The final request was that they could easily add previous projects to the website so they can show potential clients their previous work, their skills, and their quality of work.
The Solution
What WPDesigns Did
Abigail had given her requirements but left the design and construction of the website open. She gave us some ideas and inspiration but wanted a website that was focused on others in the construction industry but exceeded them in terms of design and usability.
- WordPress would be used to allow Abigail and her team to be able to edit and adjust the website as they needed.
- The navigational elements of the website were redesigned to allow visitors a better experience of the website. They can easily access the relevant sections and contact Total Concrete Flooring.
- Templates of pages are sections created so that they can be imported onto the new pages and posts to allow the same look and feel to be maintained as the site grows.
Services included:
- Brand Discovery
- UX Design
- Project Planning
- Prototypes
- Design System
- Wireframes
- User Interfaces
- Responsive Web Design
The Launch
Process
1
Idea
2
Planning & Mockup
3
Construction
4
Live
The Result
Outcome
- Custom-created WordPress theme for Total Concrete Flooring.
- Easy to add, edit, and update the site as the business continues to expand, add services, and gain new clients.
- Simple process for adding in new projects, which are automatically included in the archives.
- Clear and simple navigation on the site.
- The site automatically backs up on a schedule to ensure no information is lost.
The Review
What Abbigail Says...
Abbigail Zieske
Total Concrete Flooring
Director of Total Concrete Flooring
Josh has been such a great help; thanks again.
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