Case Study

Allena Chong Insurance Logo

Allena Chong Insurance

Allena Chong is a Canadian insurance company that delivers personalized insurance solutions to help their clients look after their most important assets.  This might be a home, their business, or even their car.  Allena Chong is there to make sure their clients are covered in the unfortunate event of a problem or loss.

The Problem

Samson's Dilemma

  • The original Allena Chong website was dated… it was running on Java that had been blocked by many browsers for security issues, which meant it was not visible to most of their clients.
  • Using the existing content the website needed to be recreated to look clean, professional, and smart.
  • The content on the website needed to be easily updatable by Samson and his team at the insurance agency.
  • Customers need to be able to search the website and find the information they need easily, logically, and quickly.

The Solution

What WPDesigns Did

  • In order to make sure that each of the criteria was met we planned out the site and how each part would be put together and built.
  • The fonts, images, and color scheme would help to keep visitors journey in the site a pleasant experience and stop them from getting confused and lost.
  • The look and feel of the website were recreated in a mock-up and revised to get the desired outcome.
  • WordPress would allow Samson and his team to update the site as and when they need.

Services included:

  • Brand Discovery
  • UX Design
  • Project Planning
  • Prototypes
  • Design System
  • Wireframes
  • User Interfaces
  • Responsive Web Design

The Launch


Eco Bulb


Blue Print

Planning & Mockup

Web Design & Development


Website Hosting


The Result


  • Custom-created WordPress theme Allena Chong Insurance.
  • Customers can now easily find all the information they need through the use of the menu and the links placed on the website.
  • The customers can also contact the team directly and get a quote for their insurance.
  • The new website was built on a WPDesigns domain in order to ensure there was no issue on the live domain.  Once complete, revised, tested, and ready to be launched the new website was uploaded and set to live.
  • Each section of the site had to work seamlessly and flow into the next, carrying the design throughout the pages and posts.
  • The website maintains a consistent style throughout and allows visitors to know where they are where ever they are.
  • The website utilizes WordPress so that the staff can make the changes they want with a minimum time spent learning how to do it. Videos were provided to help make this as efficient as possible.

The Review

What Samson Says...

Allena Chong Insurance Logo

Samson Wong

Allena Chong Insurance

Owner & Manager

Great communication. Delivered as promised. Very easy to work with. Will be doing another project with him.

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