On a website, it is essential that the information be displayed above the fold. If you’re losing traffic and failing to hold the attention of your website’s visitors, it may be because your “above the fold” content is not engaging enough.
What’s above the fold on a website?
Many designers struggle with this question. Here are some examples that show how to use the above-the-fold space to your advantage. A stationery brand uses this area to display a slideshow, prompting visitors to buy products, discover new products, and even build a gift box! A stationery brand might also include a CTA button on their homepage or other parts of their site. Your website may require a redesign to better organize your content and highlight the most appealing products.
Best Practices for Displaying Content Above the Fold
One way to keep your user’s attention is to use simple page designs. If you’re new to designing websites or believe your site could be improved, consider these simple guidelines for keeping things straightforward, engaging, and simple.
The above-the-fold area should be designed to match the primary search intent of the page. For example, a jogging bike search query may include the best-selling models, an add-to-cart button, and informational content. Meanwhile, a credit interest calculation query may feature a calculator, informational content, and easy navigation components. This area is also essential when designing a website with a complex layout.
Why is above the fold important?
Layout and placement of content are important because content above the fold is the first thing a user sees when the page loads. Users focus most on the most prominent locations.
Because it is easy to see, the content you put above the fold should be the most important to reaching your business goals. The content should immediately capture the user’s attention and provide them with the information they seek in order to prevent them from leaving the site.