Case Study

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ABM Auctions

ABM Auctions is a licensed, insured, and full-service online auction company that specializes in cars, trucks, boats, farm equipment, construction equipment, and industrial equipment. ABM Auctions has over 15 years of experience in the auction industry. They have the tools and resources to help you succeed in selling your equipment. Whether you only have one item to sell or if you need to liquidate an entire business, ABM Auctions can tailor their services to fit your needs.

The Challenge


ABM Auctions wanted a fresh, clean, and professionally designed website that would allow them to be able to link to their profile on Proxi Bid. They also wanted a website that would showcase their professionalism and experience in the auction field.

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The Approach


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Every business and web design project is unique but there are some basic questions and information that needs to be gathered and this is a similarity between them all.  The ABM Auction house projects began with questions and the WPDesigns discovery process, this allows us to build up a profile of what Duston was looking for in regards to the website, how his business worked, his ideal customer, and what his competitors were doing and how he could compete with them.

With the information gathered and analyzed the site map was created, showing the various different sections that would be involved. Duston wanted to keep it simple with a single page slider, this would allow easy navigation and presentation of all his business information.

With all this, we created the website mock-up and edited and adjusted it to ensure it was perfect for Duston, and also his customers.

Services included:

  • Brand Discovery
  • UX Design
  • Project Planning
  • Prototypes
  • Design System
  • Wireframes
  • User Interfaces
  • Responsive Web
  • Design

The Launch


The site was launched and replaced the previous site.
Eco Bulb


Blue Print

Planning & Mockup

Web Design &Amp; Development


Website Hosting


The Outcome


  • Custom-created WordPress theme for ABM Auctions and Duston.
  • Easy to add, edit, and update the site.
  • Simple process for potential customers to discover the latest up-and-coming auctions.
  • Clear and simple navigation on the site that allows for smooth scrolling between the sections.
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Our Work

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