Note: When trying to increase your website load speed please ensure you have a backup of your website saved before attempting to optimise it. We would advise having both an online and an offline copy saved so that it can be restored should any issues arise. To easily backup your website we would suggest using Updraft as it is an excellent plugin for this.
How Fast is Your Site at The Moment?
1. Choose Your Hosting Wisely
2. On-Site Optimisation is key
There are many things you can do to optimise your website load speed but before you do anything take a backup of your website – as mentioned above we would recommend Updraft but any decent backup plugin is fine.
There are many ways to improve the on-site optimisation on your website, this can be anything from adjusting the way the code is written using minification, choosing the correct image format, reducing the image file size, using GZip compression, even through to optimising the database and a whole host of other things.
One of the first places you should optimise is the home page as this is often the first page a user will visit on your site. There is a school of thought that reducing the amount of content on the home page will increase the load time. This is true, however, having relevant and important content on your home page will help you rank in Google so having a half-empty page is not always an option.
2.1 Image Optimisation
- Make sure the image is the correct pixel size, there is no point adding an image that is 1080×1080 px if it will be displayed on the site at 300×300 px. Reduce the image size to about double that of the display size which will allow for crisp images on a retina display.
- Ensure that the file is saved in the correct format. If it has transparency then PNG, if not then most likely go with JPG.
- Once saved onto your computer I would suggest running it through an image compressor and I find that Optimizilla is a fantastic one to use and highly efficient.
- Once the image is ready then you can upload it to your website. You can use plugins to ensure the image is optimised but by using the steps above this should be enough.
2.2 Database Optimisation
2.3 Code Optimisation
3. Cache is King
Caching your web pages is a great way to increase your website load speed. The idea is to reduce the number of requests that your website makes to the host server, therefore reducing the time it takes to load. The cache plugin creates a static HTML file of the web page which means it can achieve this and does not have to make all the requests to the host server each time somebody requests your site, this allows the speed to be drastically increased. We would recommend WP Fastest Cache for this.
4. Add a CDN (Content Delivery Network)
5. Recheck Website Load Speed
At WPDesigns we would be happy to help you increase your website load speed and optimise your website. This will help with your online conversions and increase the positive aspects of your website in the eyes of your end-user due to the smooth and flowing experience. Contact us today!